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Consumer behavior --- Consumer behavior. --- Decision making. --- Consommateurs --- Prise de décision --- Comportement --- 658.8 --- 659 --- Marketing. Sales. Selling. Distribution --- Publicity. Information work. Public relations --- Arbeids- en organisatiepsychologie --- verkoops- en reclamepsychologie --- 659 Publicity. Information work. Public relations --- 658.8 Marketing. Sales. Selling. Distribution --- verkoops- en reclamepsychologie. --- Verkoops- en reclamepsychologie. --- Prise de décision --- Decision making --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management --- Management decisions --- Choice (Psychology) --- Problem solving --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys
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#KVHB:Consumenten --- #KVHB:Marketing --- 658.8 --- 658.81 --- 659 --- Marketing. Sales. Selling. Distribution --- Consumentengedrag --- Publicity. Information work. Public relations --- Consumer behavior. --- Decision making. --- 659 Publicity. Information work. Public relations --- 658.8 Marketing. Sales. Selling. Distribution --- Consumer behavior --- Decision making --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management --- Management decisions --- Choice (Psychology) --- Problem solving --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys
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This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.
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'Applying Social Cognition to Consumer-Focused Strategy,' a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.
Consumer behavior --- Marketing --- Advertising --- Cognition --- Psychological aspects --- Social aspects --- Consumer behavior - Congresses --- Marketing - Psychological aspects - Congresses --- Advertising - Psychological aspects - Congresses --- Cognition - Social aspects - Congresses --- Consumentengedrag.
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This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.
Advertising --- Consumer behavior. --- Decision making. --- Marketing --- Consumentengedrag. --- Psychological aspects. --- 658.89.013 --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- #KVHB:Consumenten --- #KVHB:Marketing --- 658.81 --- Consumentengedrag --- Consumer behavior --- Decision making --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management --- Management decisions --- Choice (Psychology) --- Problem solving --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Psychological aspects --- Consommateurs
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